This Italian airline just got a sassy new look

(CNN) — When it launched in October 2021, ITA Airways, Italy’s new countrywide carrier, promised to bring a “100% Italian knowledge” to the skies.

And now, almost 8 months later, the airline has unveiled its new search, like new uniforms and food stuff planned by Italian celebrity chefs.

The new appear was unveiled along with ITA’s a few new long-haul Airbus A350-900s — the airplane which is, according to the organization, their “new ambassador.”

Chef Enrico Bartolini has added pappa al pomodoro to the business class menu.

Chef Enrico Bartolini has extra pappa al pomodoro to the organization class menu.

ITA Airways

Sticking to their all-Italian pledge, the interiors of the A350 have been styled by Walter De Silva, a car or truck designer who worked for Fiat and Seat, before turning out to be head designer at Volkswagen. De Silva took his inspiration from the music “Il cielo in una stanza,” or “The sky in a home,” he reported in a press launch.

That indicates bringing blue within the aircraft — but not the vibrant blue prepared for ITA planes’ exteriors, but a more delicate, midnight blue. In economic system seating, that blue becomes the foundation of the seat, with a sand-colored stripe down the center. The shades are switched for “comfort and ease financial system” seats which have a tiny extra legroom, and for business enterprise class seats. You can find a nod to the tricolore flag on the headrests, much too.

The slick new design for economy class.

The slick new style for financial system class.

ITA Airways

For prolonged-haul flights there will also be temper lighting depending on the phase of flight (boarding, consider off, mid-flight, and meal times) as perfectly as for dawn, sunset and night time.

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ITA designs to progressively update its fleet from its present Alitalia plane to a fleet of new Airbuses, predicting that by late 2025, 75% of the fleet will be considerably less environmentally harming, new-generation aircraft.

ITA's new business class.

ITA’s new business class.

ITA Airways

Meanwhile, the uniforms — developed by Brunello Cucinelli — just take a leap toward everyday have on, with women of all ages equipped to put on white cap-sleeved T-shirts with sweater vests on top rated. A extra regular uniform, nearer to the dark blue uniforms of Alitalia, is another solution for crew. Women of all ages can decide on in between a skirt or pants, while the men’s uniforms pep up Alitalia’s navy fits with massive gold buttons.

Fiona Sinclair Scott, CNN Style’s global editor, sees the new uniforms as a modernization of the typical flight attendant glance.

“There was a time when air travel was synonymous with greatest luxurious, regardless of seat assignment. The uniforms and costume codes of flight attendants, who ended up predominantly women, have been created to exude glamour and femininity, potentially at the expenditure of convenience for individuals personnel performing long hours,” she states.

ITA's new uniforms allow female crew members to choose between skirts and pants.

ITA’s new uniforms make it possible for female crew users to pick out concerning skirts and pants.

ITA Airways

“These days, vacation is a lot more commonplace and cabin crews are more gender-well balanced. The society of vacation has changed and we’re certainly looking at this reflected in uniforms.

“Office gown codes have relaxed in practically each individual market so it can be not stunning to see the inclusion of a T-shirt in these new designs, for illustration. When the new designs keep some of the hallmarks of flight attendant-use, they’ve been modernized with much more informal styling such as the marginally cropped or turned-up trousers and the alternative of a boot for girls.

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“Brunello Cucinelli presented numerous double-breasted fits in his past two menswear collections and they have carried around into this line as well.”

The uniforms will be rolled out around the up coming couple months, in accordance to the airline. ITA’s gradual introduction of new appears is down to charge-slicing steps for the airline which was born from Alitalia’s bankruptcy.

And then you will find the food items. From June 2, intercontinental flights will provide meals planned by some of Italy’s best chefs, beginning with Enrico Bartolini — the only chef in record to have been awarded 4 Michelin stars in one calendar year.

Bartolini’s debut menu for organization class includes pappa al pomodoro, the signature tomato-and-bread warm “pap” from his native Tuscany, and rooster flavored with Amalfi essences, like lemon.

Financial system will see a “absolutely renewed menu,” whilst each individual item of foods and drink on board will be an Italian model or recipe.

In the future, that focus on italianità will see espresso served as an “encounter” and wellness “exclusive activities” on board. Whether that will incorporate guided meditations, as various airways presently have on their in-flight leisure methods, or whole-on in-seat massages, as Virgin Atlantic used to offer you, is not but distinct.

ITA’s gradual roll-out applies to its route map, way too. It is launching routes from Rome to Los Angeles, Sao Paulo and Buenos Aires this month.